We offer to our customers a number of own proprietary methodics, which include blocks of information gathering and strategic decisions. All methodics have been successfully tested in practice.
Unique quantitative methodic of research of solvent consumers – people with monthly income from USD 1500 per family member (personal interview, sample size – 1000 persons). UpConsumer Monitor syndicative project has been started since May 2007 .
«Market Capacity» - complex methodic, which allows to compare regions in terms of their attractiveness for a particular type of business, to develop forecasts of the customer’s business in the regions, to build an effective regional strategies.
"BrandCîn$ume" – complex methodic, which allows to estimate the value of the brand. Main difference of this methodology from other assessment tools - the emphasis on the study of consumer input into the value of brand.
"Brand-EFF" - complex methodic, which allows to develop and to position clearly the new effective brand, to monitor its behavior in the market and to make adjustments to the set of brand promotion.
"4L-Strategy" – complex methodic, which Allows to measure various indicators of consumer satisfaction and loyalty, to develop loyalty strategies and complexes of medium-and short-term activities to build and sustain loyalty of the various target groups of consumers and opinion leaders
21.10.2010
MarketUp has started a new project – complex research of consumer behavior in the market of ready meat products...
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