Effective management must be strategic: you need take into account current and future changes on the market, which may cause changes of company’s objectives and means of achieving them.
MarketUp offers the development of the strategies of 3 levels:
- Corporate strategy
- Competitive strategy
- Functional strategies
As well as:
- Territorial strategies
- Strategies to build and sustain loyalty
- Strategies of non-standard media usage
and many others.
Corporate strategy defines the company’s business development, identifies key resources and capabilities, the most promising industries and business areas, the principles of the interaction of different types of businesses of the company.
General sections of corporate strategy:
- Market Analysis
- Analysis of resource potential and limitations of the company
- System of corporate targets (criteria) of business development
- Analysis of alternative variants of business development
- Strategic business development programs
- System of business processes that support activity and development of the company
- Regional development strategy of the company's business
- Strategy of brand capitalization management
Competitive strategy determines the development of each type of business of the company, allows strengthening its position in a particular industry.
General sections of competitive strategy:
- Analysis of the competitive situation in the industry
- Selection and justification of competitive strategy
- Plan for implementation of competitive strategy
Functional strategies (production, marketing, financial, communication, distribution and other strategies) allows specifying the overall strategy of the company and to concentrate on solving specific problems
Territorial strategies determine key vectors and priorities of territorial (regional) development
