MarketUp, renamed from Rusinfomar company, specializes in marketing research, wide range of marketing strategies development and management consulting. Established in 2001 as a marketing boutique, Rusinfomar had been directed by Marina Vlasova, and Alexander Kryshtanovsky, the first dean of the sociologic faculty of State University Higher School of Economics, was one of the company’s founders.
The company was conceived as a marketing boutique, offering methodological approaches and principles of interaction with clients which appreciably differed from ways and methods commonly used. Strictly individual management of each Project, constant close contacts with Customers along with meticulous attention to the research methods. After more than 8 years of a successful work we are proud to say we have achieved these.
Combination of theory and practice is very important for our Company. Leading specialists of the Company - people with an academic background (excellent knowledge of the theory and methodology), and extensive experience in practical research and projects (not separated from life theorists). Our employees lecture in sociologic faculty of one of the best State Universities of Russia - Moscow School of Economics and Moscow Higher School of Social and Economic Sciences.
In 2006 a decision was made to expand the range of services and to change both the company’s name and image. MarketUp is what we do, what we keep up with, what we try to keep ahead of.
Specializing on complicated projects. MarketUp specializes on complicated, multi-purpose projects in the fields of research, marketing and management consulting. If your business is facing a tricky, intriguing, seemingly unsolvable challenge – welcome to MarketUp.
If other companies are hesitating to handle your project, just call us. And we will definitely be likely considerate setting to work less complicated tasks. Our best experts and specially elaborated techniques will be involved in order for your project to have been accomplished.
Individual approach. Our approach to a customer’s task solution is always strictly individual; we don’t have ‘a conveyer of pattern reports’. The project work will go in constant intimate and friendly contact with you.
In MarketUp theory combines with practice. Most of the team, apart from work experience in research business, has academic background. All research tools (questionnaires, interview scenarios, etc.) are tested in advance. Dmitry Rogozin, one of the best specialists in research techniques, works with us. Scholars and profile consultants from academe and business are regularly invited to solve large-scale tasks. A highly professional level and quality of work are guaranteed.
Research? Strategy! In contrast with many research companies that make ‘a fixed market image’ and just pass it over to a client, we elaborate further marketing strategies and decisions, and we are always ready to introduce them into your company.
Innovation. The team is in constant search for new business opportunities. That is why we develop new research techniques while implementing a large variety of uncommon projects: find out more clicking ‘Methodologies’ and ‘News’ links.
We believe that modern business aims not only financial success but esteems universal values and professional ethics as well. That is why we rely on:
- Business integrity. We are determined for long-term and mutually beneficial partnership. In our opinion, it is through business integrity only that these can be accomplished.
- Openness. It is our firm belief that being wholly informed and aware of the market conditions, of task solution alternatives, and of strong or weak points of a particular research approach is the right of our Customers. Our truthful openness will help you to find the right way to success.
- Responsibility. Business creates lots of questions and requires clear answers to time. We understand that the process involves both investments and efforts of many people. That is why our recommendations are adjusted, result-oriented and will be done definitely on time.
