Customers

For Vympelkom (BeeLine) we have the unique study of usability and mobile communication design evaluation has been conducted together with Institute of Sociology of  Russian Academy of Sciences and Moscow Higher School of social and economic sciences.

Boston Consulting Group – one of the leading consulting company in the world. BCG consults companies from all main  business fields:  finance, Hi-tech, telecommunications, heavy industry, pharmaceuticals, FMCG, retail, energy etc. Most clients of BCG – companies from the list of 500 leading companies in the United States, Asia, Europe and Australia. We cooperate with BCG for several years, realizing various marketing research in Moscow and selected foreign countries.

For Autoframos (Renault) we have been conducted a prolonged study of consumer behavior in several major cities in Russia.

KNAUF international group is one of the major producers of construction materials. In 1993 Knauf started to invest into Russia, and after  – in Ukraine, Moldova, Kazakhstan, Uzbekistan and Azerbaijan.  Knauf  marketing activity is conducted in almost all CIS countries. For Knauf MarketUp Consulting Group has implemented series of integrated marketing research in the various regions of Russia.

For the Russian Railways, a quantitative survey of passenger has been conducted. The study assessed  the quality of services, as well as information preferences of passengers.

The complex research for Skylink company has been dedicated to analysis of the consumers’ behaviour of Moscow region cellular communications (focus-group series of cellular communication service consumers, quantitative interview of its users). As the research result was suggested a strategy of consumer segmentation.

For the TransTeleCom has been provided project of study image and reputation of the largest telecommunication companies of Russia. Through project have been realized 60 in-depth interviews with administrators and top managers of telecommunicational market, and made suggestions on developing the company’s brand.

For 5 years of cooperation we have provided series of research on different accommodation area of the  KROST Concern , in particular a factor research of informational environment that affects on the decision-making mechanism of purchasing apartments (series of in-depth interviewing with consumers of the “Business” and “Prestige” class apartments);  consumer behaviour analysis of the “Prestige” class apartments (quantitative tenants interviewing of the “Prestige” category houses), development and testing of concept of the “Velton-park” residential block (brainstorming with experts, focus group series and in-depth interview with apartment houses consumers, expatriots), testing of advertising materials of residential complexes (interviewing with consumers of “Business” and “Prestige” class apartments, interview with experts).

For 5 years of cooperation with Ritzio Entertainment Group, largest in Eastern Europe entertainment holding, has been conducted over 60 projects – quantitative and quality research on evaluation investment perspectives of gambling business, study and segmentation of consumers, brands creating and re-positioning (“Vulcan”, “X-time”), testing of advertising materials and creative concepts. The projects have been accomplished in Russia, Ukraine, Kazakhstan, Latvia, Estonia, and Rumania. In the middle of 2005 in association with British branding group Identica, has been realized the project of study and re-positioning of the “Vulcan” brand.

• Shopping Centre “L-153”  (90000 sq.m, anchor tenant – “Ashan” is the first hypermarket of this chain in Moscow area) – has been done a redevelopment of block of building, development of large-scale Shopping Centre concept, and business-plan development. SC became the Laureate of competition “The best investment project and building area in 2004”, nomination for the “Shopping centers (projects, building)”, became the Rating finalist of the Russian Shopping centers - 2005, that has been organized by the Russia trading centers council.
• Business Park Aviaplаza – conduction of the redevelopment of block of building, development of business park concept, and business-plan development. The project became a finalist of the contest “Commercial Real Estate Awards -2006”.
• Shopping Centre“Gorod” (134000 sq.m, anchor tenant – “Ashan”) - conducted a redevelopment of block of buildings.
• Shopping Centre "Clouds"  (96000 sq.m., Orekhovy Avenue, opening: 2007) - redevelopment of block of buildings.

For several years of cooperation with the  ”Moscow” Trade Complex has been provided a complex research of consumer behaviour of different groups of visitors, satisfactory surveys and range of services, repositioning directions of the trade complex (focus-group series with consumers, quantitative interviewing of target audience, in-depth interview with renters).

For several years of cooperation has been held series of  research of coming to the market new retail chain stores “Nastroyenie”,  with audio and video production: competitive businesses analysis (mystery shopping),  consumer behaviour study on audio and video production (focus-group series, quantitative interview), price monitoring for audio and video production, measurement of the pedestrian stream for optimal place selection of the store location.

For several years of work with the Parquet-hall company – market leader of high costly wooden floor cover, has been completed series of the research of competitive environment study, analysis of consumer behaviour representatives of target audience (desk research, mystery shopping, consumers and experts’ interview).

For the retail chain MosMart have been conducted a quality research (focus group series with hypermarket visitors), with the goal to study specific aspects of consumer behavior, discussion of the creative concepts of chain advancement.

For the Sport Complex “Sorochany” has been held a complex market analysis of winter sport resorts located near Moscow area, has been studied consumer behaviour of target groups – visitors of the leading in Moscow area ski resorts – Sorochany, Volen, Yahroma, Club of  Tyagacheva. In context of the research has been done series of in-depth interview with experts – top managers of Moscow and near Moscow ski resorts, representatives of tourism agencies, sectorial mass media, and held an interviewing of ski-clients.

NewOne Production – film production company, engaged in producing and production of feature and television films, copyrighting, and the promotion of movies. Genre niche of NewOne is musical films, melodramas, historical and adventure films, comedies, family movies - pictures for the broadest audience. NewOne Production is our permanent customer, for which several comprehensive research and consulting projects has been conducted. 

For  “Noviy Knizhniy” and "Bookvjed" has been conducted a series of studies regarding consumer profile and preferences for new brand development.