Our books

Marina Vlasova “The Sociological methods in marketing research” Publishing in SU-HSE. Moscow. 2006

Marketing complex is viewed from the standpoint of a researcher using social and socio-psychological methods. Task-based logic and structure of the study consistently describe ways to demonstrate and solve tasks applying various research tools. Much attention is given to the analysis of the concrete samples (questionnaires, focus-group scenarios and in-depth interviews, sections of technical specifications and reports).

http://www.ozon.ru/context/detail/id/2977469/

Marina Vlasova «Creation of shopping centers in Russia». Publishing in Dashkov and Co., Мoscow. 2009

Various aspects of creation of shopping centers are dealt in the book - from the formation of the business idea of the project prior to the development of an effective concept and business plan. All examples and recommendations are based on real experience. The algorithm of activities described in the book can be successfully used not only to create new, but for re-profiling and optimization of existing retail and entertainment centers that are particularly relevant in a crisis situation. The book is primarily intended to representatives of various groups of investors, managers of companies doing business in the construction and development of commercial real estate. It can also be used in educational process.

http://www.ozon.ru/context/detail/id/4526252/

Marina Vlasova, Sergey Lamanov. Development and effective work of the specialized store// a supplement to the book of K.Shreder “The Specialized store”

(The specialized store: how to make profitable business in the retail business. English translation by Alpina Business Book М. 2004, С. 361-382.)

The book supplement has been developed by the editors’ request and contains a practical recommendation of implementation a successful specialized retail in Russia.

http://www.ozon.ru/context/detail/id/1654787/

Dmitry Rogosin. «Cognitive analysis of survey instrument”. M.: FOM, 2002.

The cognitive approach for testing of survey instruments is dealt in the book. The author shows how to conduct testing of questionnaires by the example of series of practical cases. A detailed exposition of the research procedures and results obtained essentially facilitates practical questionnaire testing in social and marketing research. The book is designed for practitioners involved in the questionnaire preparation, as well as for students and teachers.

http://club.fom.ru/book.html?book=10

Alexander Кryshtanovsky “Sociological data analysis” SU-HSE Publishing House. Moscow, 2006.

The study is based on a lecture course on sociological data analysis, which the author gave for several years in the sociology faculty of SU-HSE. The methods considered are actively applied both by sociologists and marketing researchers. The description focuses on implementation of the techniques in question by means of SPSS, one of the most widely-spread systems here and abroad which is based on data statistic processing and social research.

http://www.ozon.ru/context/detail/id/2637149/